Prada Paradigme EDP M 50ml

Paradigme, the new signature men's fragrance from Prada. A fragrance that transcends traditional prejudices by asking - what if there was another possibility? A question as a challenge to experiment and open up new perspectives. Self-confidence is redefined as curiosity, strength as subtlety and success as the freedom to create your own paradigm. Master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville decided to open a new olfactory paradigm by inverting the traditional architecture of a fragrance composition and creating an inverted pyramid, symbolically reflecting the iconic Prada triangle. The result is an avant-garde yet highly sophisticated fragrance with amber and woody notes oscillating between enveloping warmth and invigorating freshness.