The Hugo Boss Deep Red women's perfume personifies the Hugo Woman as the one who plays with the rules - specific rules - the rules of seduction. The Hugo concept has always been a more mysterious aspect of the Hugo Boss portfolio - a wayward younger brother and sister of the perfect Boss brand. For Hugo, this stubbornness is best described as determining our daily lives. Each Hugo fragrance is a challenge from which different forms and situations arise, everything is under the auspices of the Hugo concept.