The scent of Santal 33 found inspiration in old Marlboro advertisements, which in a way defined the spirit of the American West with everything they indirectly expressed about masculinity and personal freedom. A man with a weathered face in a cowboy hat, his horse and an endless plain in the open air, where only the desert wind makes him company. An icon so powerful that every man wanted to be one and every woman wanted to have it ... From this memory, the perfumed water Le Labo Santal 33 is born: the ambition to create an olfactory form inspired by the great American myth still a source of fantasy for the rest of the world ...