With the coloration in the shade Cool 7.11 medium blonde from L'Oréal Paris Excellence you get an ultra-cool hair color thanks to the innovative violet formula. Because violet dyes counteract warm tones that can arise during dyeing. The new purple care routing gives a long-lasting cool color result even after the coloration. The mild violet shampoo gently cleanses the scalp and hair of excess dye and smoothes the hair surface. The rich violet care balm neutralizes unwanted color tones and keeps the color result cool.