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The Poly Color Blondier Creme 97 silver blonde offers a lightening of your natural hair color by 3-4 shades and a long-lasting blonde with a natural-looking and radiant crystal shine. The rich blondier cream formula and the care mask with the triple care system - keratin, panthenol and nutri oil - care for your hair. It is strengthened, smoothed and sealed - for a beautiful, long-lasting blonde. The creamy consistency of the bleaching cream also enables safe and targeted application at the roots - without dripping.